This is a small, small sample of my communications and marketing work.
My slightly cheeky radio ad worked wonders for Plush Consignments. Traffic to the store increased exponentially, overnight. Listen to it here:
Edward Jones Financial Advisors are usually too busy meeting with clients and watching the stock market to think about marketing. I’m working with some local Edward Jones advisors to help them get the word out. Don’t let the formal pics fool you. They’re the most down-to-earth, approachable folks around. This is Durham, after all.
Feature Article: Meet Chelsea’s Only Underwater Logger
SEO Website Re-Write
This home inspector needed a website overhaul. I re-wrote and re-organized the content for better SEO. The client loved the work and more importantly, his business now comes up on page one of a Google search.
E-Book: A Quick Style Guide For Good Writing
One of my favourite projects ever: 17 pages of straight-forward business writing basics (click on the image to view). Produced for Industry Canada.
14 Million Sets of Eyeballs Can’t be Wrong
“Content Marketing” is a 2018 marketing buzzword. I was doing it in 2008. My series of short articles for the Canada-Ontario Business Service Centre was disseminated by NewsCanada, a PR wire service. The series was a real hit with editors all over Canada, generating a spectacular 14 million+ impressions in French and English in the first month of publication. More importantly, it boosted the COBSC’s website hits by almost 30 percent.
Here is a sample:
- Meeting the Challenges of a Family Business (Woodstock Sentinel)
Need a newsletter?
I can whip you up a fabulous newsletter, like this one, using MS Publisher or Quark XPress for Windows. This is a sample of a newsletter I made up for a client (some pictures and names have been changed for privacy).
geekspeak product descriptions
This year I’ve been working for geekspeak writing SEO product descriptions. It’s not glamorous and there are no prizes for writing about buckets and horse feed, but geekspeak assignments are some of my favourites. The tight word count mixed with the challenge of being compelling and accurate is a great exercise for any writer.
The Ottawa Citizen
Article: Industry Associations: Setting Standards for Consumer Safety
Article: Protecting Intellectual Property for Canada’s Prosperity
February 15, 2002
The West Quebec Post, Aylmer, Quebec
News article: Mayor Charbonneau’s Lousy Night
The Low Down to Hull and Back News, Wakefield, Quebec
Feature: Gatineau’s Underwater Loggers
Feature: Just Your Average Teen Fighting Cancer
Article: Chelsea Gallery: New Gallery in an Old Town
Feature: TransCanada Trail: I’ll Take the Low Road
Feature: Sculptor Gives Pearson Monument Second Shot
Article: The Legend of the Black Sheep Inn
Article: Folk Legend Eric Anderson at the Black Sheep Inn
Article: Spazz Rocker back at the Black Sheep with Tom Green Sidekick
Article: Finest Kind at the Black Sheep Inn
Article: Learning to Canoe with Becky Mason a Visual Treat
UMM “Urban Male Monthly” national magazine
Feature: Canada’s Street Angels
Ottawa Citizen, Ottawa Ontario
Article: Getting Through that First Year U
Article: Downloading School Supplies in the Information Age
Metro Entertainment Weekly, Ottawa, Ontario
Article: The Parc Studio: Get out of the Garage and Into the Groove
Article: Ottawa Woman Fights to Fight Fires
Article: Opera Lyra Fundraiser
Article: Tom Green Assaults Journalist with Shaving Cream
Feature: Takin’ It Easy with Terri Clark
Feature: Wade Hayes, portrait of a cowboy
Memories of Chinatown
Have more Baklava, Darling
Reel Club Drags out Queens for Oscar Night
Fundraiser a Funky Bash
Empire Grill: Sophisticated Grill for the Adult Palate
Vietnamese Eatery a Charmer
Old Chelsea’s Pastry Treats
Passover, the Mother of All Feasts