Portfolio Samples

Content Marketing

Everyone seems to be publishing a blog these days. Blog posts — which are also called “content marketing” are one way to make sure your organization is found by Google. Blog posts are great to work with because they can be formal or fun, and can be written in your organization’s voice.

Entrepreneurs, Don’t Go It Alone


What No One Told You About Running a Business


A clean, bright new website for Ellis Business Solutions

Ellis Business Solutions in Ottawa needed a new website and content.



Fundraising Letter: Oldingham Animal Shelter


 I did my damndest to break hearts with this letter about sad, sick animals being euthanized. Open Oldingham Animal Shelter (PDF).

Motherland Imports

E-commerce site design, logo and product description:

Motherland Imports

Radio Ads Increased Traffic Exponentially


Radio ads on CKDO worked wonders for Plush Consignments. Traffic to the store increased exponentially, overnight. Listen to one of them here:

Financial Advisors Need Love Too


Edward Jones Financial Advisors are usually too busy meeting with clients and watching the stock market to think about marketing. I’m working with some local Edward Jones advisors to help them get the word out. Don’t let the formal pics fool you. They’re the most down-to-earth, approachable folks around. This is Durham, after all.

Meet Paul Marche, Edward Jones Investments Ajax. He’s now on LinkedIn, too!


 Meet Susan Lepp, Edward Jones Pickering. Sue is now on LinkedIn and has a Facebook business page too .

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Underwater Loggers of Chelsea, Quebec


Home Inspector SEO Website Re-Write

This home inspector needed a website renovation. I re-wrote and re-organized the content for better navigability and improved the SEO.

The client loved the work and more importantly, his business now comes up on page one of a Google search.


SEO Product Descriptions for geekspeak


SEO product descriptions are some of my favourites. The tight word count mixed with the challenge of being compelling and accurate is a great exercise for any writer.

Let’s talk!




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