What No One Told You About Owning a Business
As a small business owner, you aren’t just busy — often, you’re overwhelmed.
The small business owner has to do it all, while keeping up with the latest trends and technology in her field, and getting out to network, paying the bills, paying the staff, filing the HST, and handling endless phone calls asking if you’d like to switch your debit machine, to save six cents a week.
In between customers and constant learning, the small business owner is bombarded with marketing opportunities, customer complaints, endless suggestions and ideas, and new social media channels to learn — when all you want to do is run your business. All you want to do is do what you do best, to nurture your customers and build on your raison d’être.
All you wanted to do was run your business, and do that thing you do so well. No one told you just how much time it would take for you to do all that other stuff.
Successful business owners know one thing, or they wouldn’t be in business: do what you do best, and hire someone to do the rest. Like bookkeeping. And social media. And all the other types of writing that comes up from day to day.
If you’re an accountant, real estate agent, financial adviser, house painter or a mechanic, then having to keep up with social media trends and post blogs and create newsletters is probably high up on your list of “should-dos” and far down on your list of priorities. There are only so many hours in a day, after all, and you’re already stretched as thin as you can get.
You need a social media presence, and you’ve heard it – over and over again, right? Or your website could use a little updating, and it’s nagging away in the back of your mind, and you wish it would just stay there.
Your first thought may be, “Why? We’re doing just fine without it. We never had to before.” First, these social media are free to use. Once you get set up, they’re actually easy. Second, your competitors are out there using all that free exposure to get seen and heard. You can no longer afford to ignore social media.
Enter a professional writing service. I can write the content you need, such as articles and web copy and blog posts, and I can put it out there for you through channels such as Facebook, Twitter and LinkedIn, to make sure you stay relevant and top-of-mind, in the busy, chattering social media universe that requires constant updating to keep you relevant.
Let me help you. I charge reasonable rates. I have tonnes of experience, from Federal Government to jazz to local politics; from small business and product description, international trade to fashion.
I’m a professional content writer. Let me do what I do best– that leaves you time to do what you do best. Whether it’s bookkeeping or bee keeping, baking or braiding hair: do what you do best, and let me help you with the rest.
Get in touch to talk about writing, web and advertising.